How to Find Podcast Interviews That Convert New Listeners


New listeners are like gold to a podcast host. Building an audience takes time and effort. For shows that feature guests, finding the right podcast interviews that convert new listeners to your show can feel like a unicorn. What is a podcast host to do? Ensuring quality of guests, honing your skills as a host…

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Getting Interviewed on Podcasts isn’t Magic

We went to the Magic Capital of the World to bring you this idea… Getting Interviewed on Podcasts isn’t Magic! In fact, if you want to interview on podcast shows, it’s more about networking and bringing value than any “abracadabra” spells you might muster. Read over a few tips to help you get a podcast interview…

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The Creative Hustler Podcast

Steven, Melissa, & Alan recap their discussion with Tom Schwab, Founder of Interview Valet. Listen to the Recap (31 minutes) Listen to the original interview (54 minutes)

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How to Use Podcast Interviews for Outreach Marketing


The marketing world has developed a language all its own over the years. Lately, buzzwords have seemingly taken over. Whether it’s content marketing, social media marketing, influencer marketing or outreach marketing, many businesses, brands and others are left scratching their heads. It’s even more fun when you combine different tactics to up your game and…

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Book Promotion Marketing in a Digital Age


Authors: What does book promotion look like in the digital age? You’ve written your Great American Novel, and you’re ready to top the Best Sellers List. How do you begin? Where do you promote your book in the digital age? Book promotion in the digital age isn’t a new concept. You’ll find a lot of…

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5 Ways Interview Connections Help You Make More Money


Making interview connections through podcast interview marketing can help you make more money whether you’re an emerging brand, an established business, an entrepreneur, an author or a speaker. Essentially if you have a product or service and you have a story that engages an audience, podcast appearances on the connections you make will likely lead…

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10 Mistakes to Avoid if You Want to Get Featured on Podcasts

Becoming a subject matter expert sought after by podcast hosts can help build a business, broaden the awareness of a brand and drive sales. Interviews with top podcasts can bring you to an entirely new, larger audience. Podcast interview marketing can help entrepreneurs, emerging brands and thought leaders reach new heights. If you want to…

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Do Podcast Hosts Judge You by the Company You Keep?

company we keep

In a recent study of over 500 top podcast hosts, we found the best way to get interviewed on a podcast was with a personal introduction. More than just name-dropping, it’s a way for a host to have a sliver of instant trust to start a conversation. Personal introductions also help hosts to get an idea of…

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There’s a Right Way and a Wrong Way to Conduct a Digital Book Tour

digital book tour

Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan…

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7 Tips to Getting Interviewed on Podcasts


The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker,…

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How Podcast Interviews Can Supercharge Your Marketing

Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join…

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What is Podcast Interview Marketing

Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and…

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