Is It Better to Host a Podcast or Be a Guest?
Our Founder, Tom Schwab, had the opportunity to be a guest on the Grow My Accounting Practice podcast with hosts Mike Michalowicz and Ron Saharyan. Anyone Can Start A Podcast. But It Is Better to Host a Podcast or Be a Guest? Over two million podcasts exist today. Maybe you’ve been thinking about starting a […]
10 Ways To Use Podcast Guesting
There are many motives behind someone’s reasoning to do podcast guest interviews. We know the power and potential they can have in your business directive. We have it seen it work thousands of times over with our own Certified Guests. Through our exclusive data we have highlighted 10 specific ways consultants and coaches can, and […]
Podcasting is the Future of Marketing
Marketing is forever changing. As technology advances and new forms of media are created, the way we consume content needs to evolve with it. What may have worked a year ago, isn’t getting the same traction now. Facebook, for example, is fading. Costs of paid advertisements are skyrocketing. And with a million and one different […]
What the Apple Charts Really Mean
Over the years people have made huge claims about what being on the Apple Podcast Charts means. All of these were total guesses as Apple never said how they calculated the list. This recently changed when Apple explained its criteria to creators. Read the full article here. The Chart Does NOT Reflect Podcast Size Since the downloads […]
Why Guesting On Podcasts Is A Marketing Must
The Power Of Podcasting Podcasting is storytelling. It’s ageless, making it an easy component to incorporate into your marketing strategy, particularly as a guest. Our Founder, Tom Schwab, recently had the opportunity to be a guest on the Lochhead on Marketing podcast with Christopher Lochhead where they discussed the advantages of breaking into the golden […]
The Evolution of Interview Valet
It was in 2014 when our founder and CEO, Tom Schwab, thought about the benefits of leveraging podcast interview marketing. The way people consume information was evolving. Guest blogging was on the decline, but the benefits of it were still there: Tap into an established audience. Gain authority from a creator. Capture valuable backlinks. After […]
Podcast Guesting Isn’t The Goal
Like guest blogging of the past, podcast interview marketing is a great way to use an established platform to leverage your content and reach your target audience. Podcast guesting isn’t the main goal of the clients that come to us for help. But it is a necessary step to achieve their ultimate goal. Leave Your […]
Maximizing Your Podcast Interview Lifecycle
The Podcast Interview Lifecycle is a six stage process. Every new innovative idea eventually fizzles out as we move on to the next new innovative idea. Its an ever evolving process. A podcast can go from Seed Phase (new and exciting) to Laughable Phase (old and worn out) faster than you might imagine. It’s important […]
The Podcast Interview Lifecycle
Everything has a shelf life. The once new innovative idea and concept eventually peaks and becomes old news. What most may not realize is there is a formula that each new idea follows, the idea lifecycle. We are well aware of this lifecycle here at Interview Valet, we call it the Podcast Interview Lifecycle. When […]
Leveraging Other People’s Audiences on Podcast Interviews
We have long been shouting that the fastest way to fill your stadium, build your audience, and grow your list is to leverage Other People’s Audiences (OPAs). You can do this many ways, as a speaker on stage, via livestream, and, of course, by podcasting. Podcasting is a super smart way to do this. Tom […]
