Outreach Marketing: Finding a New Audience Through Podcasts
Outreach marketing focuses on being relevant and authentic rather than simply building “the biggest network” through high numbers of followers and “likes.” When it’s time
Outreach marketing focuses on being relevant and authentic rather than simply building “the biggest network” through high numbers of followers and “likes.” When it’s time
In an age of constant advertising and promotional noise – from digital billboards distracting us to a constant stream of social media to ads everywhere
Getting that first podcast interview is crucial – and not always easy. The good thing is that once you’ve put that first interview behind you,
What am I doing wrong? Why can’t I get featured on podcasts? It’s a frustration for many speakers, authors and other thought leaders with a
A virtual book tour can be a powerful tool for any author wanting to reach an audience. Once upon a time, the best way to
What exactly is a digital book tour? How does this differ from a standard book tour, and how does an author get started? It seems
A stale marketing strategy with tactics everyone else uses can be a death sentence to growth. Doing “the same old thing” not only makes your
If you’ve realized the potential ROI as a podcast guest for your brand or business, you may be struggling to actually get on podcasts a
Finding the best podcast interviews can be a serendipitous adventure, or a deliberate feat. Sometimes it’s a social media post, or word of mouth, or
Blogging is not dead. Let’s be clear on that – the written word is still important and so many companies still do not create regular
When setting out to tell the story of the state of podcast interviews, we asked each respondent to give advice to the “other side” of
New listeners are like gold to a podcast host. Building an audience takes time and effort. For shows that feature guests, finding the right podcast
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