How Podcast Interviews Can Supercharge Your Marketing
Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join […]
What is Podcast Interview Marketing
Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and […]
What is the State of Podcast Interviews?
What exactly is the state of podcast interviews right now? In a word: positive. Many podcasts interview guests, a lot of niche podcasts exist and the growth of new shows continues today. The ecosystem and culture surrounding podcasts is one of collaboration, growth and excitement. In a survey sponsored by Interview Valet, more than 10,000 […]
The 2017 State of Podcast Interviews [Infographic]
Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts. Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews. […]
Empathy: Podcast Hosts Understand Guests
When we launched the State of Podcast Interviews survey, one of the early questions we wanted to make sure we asked was whether podcast hosts had been podcast guests. Empathy is a powerful thing, and if hosts have been guests, they know what it’s like to be “on that side of the mic.” What we […]
Setting the Right Expectations for Podcast Interviews
Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if […]
Why “Do” Podcast Interviews? State of Podcast Interviews Report
“How does being on a podcast actually help me with my marketing?” Sometimes in talking with business leaders, authors, speakers and others, we hear this question. Essentially, people want to know what’s in it for them. How does being a guest on a podcast help them? Of course, telling your story in front of a […]
How to Reach Out to a Podcast Host – and Get a Podcast Interview
In the summer of 2017, Interview Valet surveyed over 500 top podcasters to find out how they like to be approached. In other words, how do you get yourself that great podcast interview? Our ultimate goal was to learn how to make it easier for hosts to say YES! to an Interview Valet Certified Guest™. […]
Dan Miller on How Authors, Speakers, & Coaches Can Leverage Podcast Interviews
Dan Miller: Now, a lot of you are authors, writers, speakers, coaches, and you ask questions about how you can really leverage your message, how you can spread that message. Tom Schwab is a dear friend of mine. He’s in my mastermind. We share a lot of ideas together. He has a company called […]
8 Steps to the Perfect Pitch Sheet to Increased Inbound Traffic
Too often as inbound marketers we think of content as being nothing but a blog. As blogs get ever more common, to attract more traffic leads and customers than our competitors the smart marketers look to other areas like videos and infographics to stand out with fresh, engaging content. As blogs become more competitive, […]
