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In a recent study of over 500 top podcast hosts, we found the best way to get interviewed on a podcast was with a personal introduction. More than just name-dropping, it’s a way for a host to have a sliver of instant trust to start a conversation. Personal introductions also help hosts to get an idea of…
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Book promotion in the digital age: what do you do? As an author trying to “get the word out” about your work, Do you start with social media like Facebook and Twitter or do you roll out a blog? Or maybe you’re thinking of launching a digital book tour. Of course, you’ll want to plan…
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The world of podcasts has grown over the years to a pretty significant number. About 400,000 podcasts exist, with subjects ranging from faith to business to music to movies to very niche interests. Many of these shows feature guests who have stories to tell and services to sell. So if you’re a writer, a speaker,…
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Book promotion. Many authors cringe at the prospect. How do you set your book apart in the sea of current literature? How do you get noticed on Amazon, on bookshelves, and in social media? When you think about all of the digital platforms authors have at their fingertips today (“Do I have to be on…
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Cutting through the noise. It’s all marketers seem to be talking about these days. SEO is tough, search ads are expensive, social media messaging is time consuming and everyone is busy, busy, busy. How do rise above the noise of all this content? Maybe you don’t… maybe something like podcast interviews can help you join…
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Before we explain podcast interview marketing, let’s have a little story time. Imagine you’ve written a book, and it’s time to promote it. “Back in the day,” you would probably have a manager, an agent, a publicist and the publishing company hopefully in your corner. They’d put money behind the promotion. You’d probably invest money and…
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What exactly is the state of podcast interviews right now? In a word: positive. Many podcasts interview guests, a lot of niche podcasts exist and the growth of new shows continues today. The ecosystem and culture surrounding podcasts is one of collaboration, growth and excitement. In a survey sponsored by Interview Valet, more than 10,000…
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Our mission here at Interview Valet is to personally introduce inspiring thought leaders to millions of ideal individuals they could serve, for the betterment of all. Our Certified Guests™ reach their intended audience through conversations with podcast hosts. Because of our work, we decided to conduct the first-of-its-kind research on the state of podcast interviews.…
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When we launched the State of Podcast Interviews survey, one of the early questions we wanted to make sure we asked was whether podcast hosts had been podcast guests. Empathy is a powerful thing, and if hosts have been guests, they know what it’s like to be “on that side of the mic.” What we…
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Setting the right expectations for podcast interviews is in a major factor in success. As a guest, you have to know what you’re going into, what to expect from the experience and how to measure it. Measuring is important because you’re investing time, talents and treasure into this strategy of podcast interview marketing. Even if…
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“How does being on a podcast actually help me with my marketing?” Sometimes in talking with business leaders, authors, speakers and others, we hear this question. Essentially, people want to know what’s in it for them. How does being a guest on a podcast help them? Of course, telling your story in front of a…
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Podcast interviews rank as the best return on investment (ROI) when compared to Facebook ads, email marketing and other marketing tactics. Podcasts also topped the list for marketing plans over the next year, beating out video and blogging. These results and more came from the first ever State of Podcast Interviews report. Interview Valet sponsored…
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