Blog
A virtual book tour can be a powerful tool for any author wanting to reach an audience. Once upon a time, the best way to get in front of readers was to literally get in front of them. Authors would travel town to town visiting book sellers big and small. Now in today’s ever-connected digital…
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What exactly is a digital book tour? How does this differ from a standard book tour, and how does an author get started? It seems everything is digital now. Consumers cut their cable in lieu of streaming entertainment, we no longer fax but email, so many of use Facebook events instead of paper invitations and…
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A stale marketing strategy with tactics everyone else uses can be a death sentence to growth. Doing “the same old thing” not only makes your marketing stale, it bores you, your team and anyone involved. Rather than trudge through the day to day monotony, think about injecting something new: get interviewed on podcasts as a…
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If you’ve realized the potential ROI as a podcast guest for your brand or business, you may be struggling to actually get on podcasts a a guest. How do you “get out there” in front of hosts? Which shows do you try for? What do you do to ensure you build momentum and get featured…
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Finding the best podcast interviews can be a serendipitous adventure, or a deliberate feat. Sometimes it’s a social media post, or word of mouth, or a rabbit hole of awesomeness on the internet. We’re here to bring you a variety of 10 podcasts interviews we think are pretty top-notch, from some podcasts maybe you haven’t…
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Blogging is not dead. Let’s be clear on that – the written word is still important and so many companies still do not create regular content, that blogging can still help in your marketing strategy. With that said, a good marketer is always asking, “What’s next?” From new social media channels to new tactics for…
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When setting out to tell the story of the state of podcast interviews, we asked each respondent to give advice to the “other side” of the podcast equation. Hearing from guests on how to be a better host, and understanding from a host how to be a great guest, helps make the podcast world a…
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New listeners are like gold to a podcast host. Building an audience takes time and effort. For shows that feature guests, finding the right podcast interviews that convert new listeners to your show can feel like a unicorn. What is a podcast host to do? Ensuring quality of guests, honing your skills as a host…
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After you’ve decided podcast interview marketing is good for your business and you’ve scored that podcast interview, you may be wondering how to impress the host, be a great podcast guest, and build a reputation to secure more interviews. Building on each interview will help you develop that reputation. Becoming a great guest is like…
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The category king of inbound marketing (HubSpot) sees podcast interview marketing as a great new marketing tool for brands and businesses. Since marketing is more than one tool, it makes sense that podcasts would end up included in that tool box. We had the pleasure of having a conversation with Kierran Petersen, Associate Producer for HubSpot’s…
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We went to the Magic Capital of the World to bring you this idea… Getting Interviewed on Podcasts isn’t Magic! In fact, if you want to interview on podcast shows, it’s more about networking and bringing value than any “abracadabra” spells you might muster. Read over a few tips to help you get a podcast interview…
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Steven, Melissa, & Alan recap their discussion with Tom Schwab, Founder of Interview Valet. Listen to the Recap (31 minutes) Listen to the original interview (54 minutes)
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