What the Apple Charts Really Mean
Over the years people have made huge claims about what being on the Apple Podcast Charts means. All of these were total guesses as Apple never said how they calculated the list. This recently changed when Apple explained its criteria to creators. Read the full article here. The Chart Does NOT Reflect Podcast Size Since the downloads […]
Why Guesting On Podcasts Is A Marketing Must
The Power Of Podcasting Podcasting is storytelling. It’s ageless, making it an easy component to incorporate into your marketing strategy, particularly as a guest. Our Founder, Tom Schwab, recently had the opportunity to be a guest on the Lochhead on Marketing podcast with Christopher Lochhead where they discussed the advantages of breaking into the golden […]
The Evolution of Interview Valet
It was in 2014 when our founder and CEO, Tom Schwab, thought about the benefits of leveraging podcast interview marketing. The way people consume information was evolving. Guest blogging was on the decline, but the benefits of it were still there: Tap into an established audience. Gain authority from a creator. Capture valuable backlinks. After […]
Podcast Guesting Isn’t The Goal
Like guest blogging of the past, podcast interview marketing is a great way to use an established platform to leverage your content and reach your target audience. Podcast guesting isn’t the main goal of the clients that come to us for help. But it is a necessary step to achieve their ultimate goal. Leave Your […]
Maximizing Your Podcast Interview Lifecycle
The Podcast Interview Lifecycle is a six stage process. Every new innovative idea eventually fizzles out as we move on to the next new innovative idea. Its an ever evolving process. A podcast can go from Seed Phase (new and exciting) to Laughable Phase (old and worn out) faster than you might imagine. It’s important […]
The Podcast Interview Lifecycle
Everything has a shelf life. The once new innovative idea and concept eventually peaks and becomes old news. What most may not realize is there is a formula that each new idea follows, the idea lifecycle. We are well aware of this lifecycle here at Interview Valet, we call it the Podcast Interview Lifecycle. When […]
Leveraging Other People’s Audiences on Podcast Interviews
We have long been shouting that the fastest way to fill your stadium, build your audience, and grow your list is to leverage Other People’s Audiences (OPAs). You can do this many ways, as a speaker on stage, via livestream, and, of course, by podcasting. Podcasting is a super smart way to do this. Tom […]
Podcast Timelines: From Invitation To Recording To Live
Everyone has somewhere to be. Whether you’re heading back to the office or catching a flight to your next speaking engagement, time isn’t always on our side. This can make syncing calendars difficult, especially when it comes to finding the perfect time to record your next podcast interview. Because, let’s face it, the WiFi you […]
Podcasts and Video, What the Numbers Say
If you think you can roll out of bed and shuffle into your home office wearing a robe and a facemask to record your next podcast interview… you’re probably wrong. With 64 percent of interviews using video, it’s a good idea to wear something business-casual, at minimum on the top. The video may only be […]
Podcast Interview Platforms That Are Dominating Market
Podcasting is an ever-changing industry. As technology advances, there are always new recording platforms and streaming sites popping up on the internet. Some of them have withstood the test of time, while others have faded into the background. Finding one that fits well with you is a bit like dating. A lot of trial and […]
