tHE iv blog

Over the years people have made huge claims about what being on the Apple Podcast Charts means.  All of these were total guesses as Apple

The Power Of Podcasting Podcasting is storytelling. It’s ageless, making it an easy component to incorporate into your marketing strategy, particularly as a guest. Our

It was in 2014 when our founder and CEO, Tom Schwab, thought about the benefits of leveraging podcast interview marketing. The way people consume information

Like guest blogging of the past, podcast interview marketing is a great way to use an established platform to leverage your content and reach your

The Podcast Interview Lifecycle is a six stage process. Every new innovative idea eventually fizzles out as we move on to the next new innovative

Everything has a shelf life. The once new innovative idea and concept eventually peaks and becomes old news. What most may not realize is there

We have long been shouting that the fastest way to fill your stadium, build your audience, and grow your list is to leverage Other People’s

Everyone has somewhere to be. Whether you’re heading back to the office or catching a flight to your next speaking engagement, time isn’t always on

If you think you can roll out of bed and shuffle into your home office wearing a robe and a facemask to record your next

Podcasting is an ever-changing industry. As technology advances, there are always new recording platforms and streaming sites popping up on the internet. Some of them

As the world slowly comes back to our new normal, the hyper-fixation hobbies we started in quarantine have started to fizzle out. Gone are the

There’s more to promoting your podcast interview than tweeting a link to the streaming platform and telling your audience to give it a listen. Having